Lookbook · Campaign, 2026

Worn in the world.

The pieces on set, backstage, in the concourse and on the street. Every person here is invented; every print is the exact piece in the shop, placed from its own mockup. Product pages show the mockup an order is produced from.

Between takes. The Leading Man tee from Icons in Ink: Screen, worn on set. Every person in the campaign is invented; every print is the piece in the shop.
Backstage. The Crooner tee in sand, from Icons in Ink: Artists.
The Spinn Radio wordmark cap in black, in a room built for lasers.
Five colours of the same heavyweight jersey. The black tee carries Carrier Wave.
Concourse. The Bar-for-Bar Heads cap in red and the Flannel-Era Faithful tee, from Fan Signals.
The DLM star ring on the natural canvas tote and the black cap, from DLM World Essentials.
At home. The Crooner poster on archival matte paper and the mug that carries his line.
The Spinn Radio wordmark across the cap front at four inches, white with the red nn on black.
The S-dot monogram on the tee chest, the cap and both faces of the mug.
The DLM star ring in DLM blue on the white cap.
Blank garments in the studio before the print run. Sand, navy, black, heather grey and white are the colours the collections ship in.
Cotton jersey under a moving band of light.